10+ Years of Conversation Hearts

necco-sweet-heart-candy
Evan-Amos via Wikimedia Commons

Sweethearts are the bestselling treats made by NECCO, the country’s oldest multi-line candy company. In keeping with tradition, Sweethearts have been made from the same simple recipe since 1902, when they were first introduced, even thought the original assortment included candy in the shape of horseshoes, baseballs, postcards, and watches.

Since the early 1990s, however, the sayings have been changing, an idea spurred by then-vice president Walter Marshall. Original mottoes still in the mix include “Be Mine,” “Be Good,” Kiss Me,” and—of course—”Sweet Talk.” In 1997 “True Love” was resurrected from the early 1900s to celebrate the company’s 150th anniversary.

2009: A Menu of Love

  • RECIPE 4 LOVE
  • TABLE 4 TWO
  • STIR MY HEART
  • MY TREAT
  • TOP CHEF
  • SUGAR PIE
  • SWEET LOVE
  • HONEY BUN
  • SPICE IT UP
  • YUM YUM

2008: Love’s in the Forecast

  • MELT MY ♥
  • IN A FOG
  • CHILL OUT
  • CLOUD NINE
  • HEAT WAVE
  • SUN SHINE
  • GET MY DRIFT
  • WILD LIFE
  • NATURE LOVER
  • DO GOOD

2007: Animal Attraction

  • COOL CAT
  • PUPPY LOVE
  • TAKE A WALK
  • MY PET
  • BEAR HUG
  • TOP DOG
  • URA TIGER
  • GO FISH
  • LOVE BIRD
  • PURR FECT

2006: Home and Family

  • HOUSE PARTY
  • HOME RUN
  • CALL HOME
  • SWEET HOME
  • GO HOME
  • HOME SOON
  • HOME SICK

2005: The Game of Love

  • #1 FAN
  • DREAM TEAM
  • FIT FOR LOVE
  • LOVE LIFE
  • BE A SPORT
  • LOVE MY TEAM
  • CHEER ME ON
  • BE MY HERO
  • HEART OF GOLD
  • ALL-STAR

2004: Happily Ever After

  • 3 WISHES
  • EVER AFTER
  • NEW YOU
  • MAGICNEW LOVE
  • DREAM
  • CHARM ME
  • START NOW
  • IM ME
  • I LOVE YOU

2003: Love Lessons

  • WRITE ME
  • CLASS ACT
  • WHIZ KID
  • WISE UP
  • TEACH ME
  • LOVE LETTER
  • PEN PAL
  • BOOK CLUB
  • SCHOOL MATE
  • LET’S READ

2002: Fashion Forward

  • LOOK GOOD
  • IN STYLE
  • VOGUE
  • TRES CHIC
  • DRESS UP
  • DIVA
  • WHAT’S UP
  • URA QT
  • THAT SMILE
  • TWO HEARTS

2001: Limitless Love

  • LOVE 2001
  • ODYSSEY
  • MOON BEAM
  • UR A STAR
  • VENUS
  • STAR DUST
  • RISING STAR
  • YOU & ME
  • TOO SWEET
  • THANK YOU

2000: Celebrating the Millennium

  • AMORE
  • ROMEO
  • ANGEL
  • SWING TIME
  • IN THE MOOD
  • MUCH ADO
  • 2000 HUGS
  • 2000 KISSES
  • GOT LOVE
  • GIRL POWER
  • TIME OUT
  • PEACE SYMBOL

1999: Now and Then

  • YOU ROCK
  • LET’S DO LUNCH
  • I WONDER
  • 1-800 CUPID
  • AS IF
  • LOVE ME TENDER
  • MY WAY
  • I GOT U BABE
  • LET IT BE
  • WALK ON BY

1998: Hi-Tech Hearts

  • YOU GO, GIRL
  • YEAH RIGHT
  • WWW.CUPID
  • BE MY ICON
  • EMAIL ME
  • FAX ME
  • PAGE ME
  • TIME OUT
  • NO WAY
  • COOL DUDE

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