From finding your foundation to not smudging your lipstick, we’re here to help you navigate makeup products and master makeup looks experts and celebrities swear by. No need to be indimidated with eyelash curlers anymore!

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    20 Dos and Don’ts of Fall and Winter Makeup

    It's not just your fall and winter wardrobe that needs to transition for the colder weather; your makeup and skincare routine needs a refresher, too. Here are all the swaps you need to make to look beautiful all winter long.

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    6 Facts That Will Convince You to Throw Out Your Old Makeup

    The effects of expired makeup may not be worth the risk.

    18 Makeup Rules You Should Know by the Time You’re 40

    Makeup trends come and go—blue eye shadow, anyone?—but these classic beauty techniques help you radiate health and vitality at any...

    31 of Our Favorite Amazon Prime Day Beauty Deals Under $25

    Amazon Prime Day is almost here, and we have a sneak peek at all the biggest beauty bargains—including makeup, hair...

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    13 Beauty Trends That Are Downright Dangerous

    These dangerous hair, skin, and makeup trends may look cool, but they are off-limits, according to experts.

    12 Summer Beauty Tricks Makeup Artists Won’t Tell You for Free

    Here's how you can look like the best version of yourself without sweating your face off in the warmer months.

    14 Black-Owned Beauty Products You Should Really Own by Now

    Warning: You’re about to become obsessed with these must-have beauty buys.

    16 Face Sunscreens You’ll Be Happy to Wear Every Day

    These sunscreens for the face aren’t goopy, greasy, or pasty so you won’t have any excuses not to...

    17 Beauty Brands You’ve Been Pronouncing Wrong This Whole Time

    No more getting weird looks at the beauty store.

    10 Makeup Mistakes Pros Wish You’d Stop Making

    Experts want you to put an end to these common beauty blunders.

    20 Drugstore Beauty Products Dermatologists Swear By

    Get clearer, softer, smoother skin on the cheap with the affordable (most cost under $20!) drugstore finds that skin docs...

    The Best Foundation for Every Skin Tone

    There's no such thing as one-size-fits-all when it comes to foundation. We can help you find your just-right shade.

    The Best Way to Apply Foundation, According to Your Skin Type or Concern

    Your foundation application is the literal base of your makeup. Find out the best tools and application techniques to fake...

    9 Beauty Hacks for When You’re Running Late

    Scrambled for time? You can rush out the door and still look great thanks to these genius tips.

    8 Things Women with Flawless Makeup Always Do

    Find out how to keep your makeup looking beautiful with tips from beauty Youtuber Nikki Phillippi.

    The Best Makeup Palette for Your Skin Tone

    Think of palettes as one-stop shopping for complexion perfection. Read on for expert picks for your skin tone.

    The Best Eyeshadow Palette for Your Eye Color

    Whether your peepers are blue, green, gray, hazel, or brown, these pre-approved sets are the secret to making 'em pop!

    You’ll Never Believe That THIS Is the Most Popular Makeup Brand in America

    Despite shopping in department and specialty stores, American women overwhelmingly favor this type of makeup, according to a new survey.

    10 Best Drugstore Beauty Buys for Your Gym Bag

    One way to jump-start your fitness motivation is giving your gym bag a makeover. To spend just a little but...

    Here’s Exactly What to Do When Your Favorite Beauty Product Is Discontinued

    If this sort of beauty heartbreak sounds familiar, here are some tips to help you track down any preferred products...

    The Secret to Picking the Perfect Red Lipstick

    Forget the sweetie-pie pink and peach lippies and embrace a power red. Get ready to go bold!

    10 Beauty Products Makeup Artists Would Never Waste Money On

    Makeup artists Anthony Giles and Lorin Cole ID reveal the cosmetics they never waste money on, no matter how many...

    Black Makeup Is the Internet’s Newest Obsession—Here’s What You Need to Know

    This year's makeup trends have been matte pinks and beiges. But we just stumbled upon—and became hopelessly obsessed with—this shimmering,...

    10 Everyday Mistakes That Are Ruining Your Eyelashes

    Don't let these common mistakes get in your way of long, luscious lashes!

    9 Super-Common Eyebrow Mistakes—and How to Fix Them

    Your brows frame your eyes and are crucial for maintaining facial symmetry and communicating emotion. Avoid these common mistakes to...

    10 Secret Weapon Beauty Products from Top Makeup Artists

    When you're responsible for priming Hollywood's elite, your makeup kit has to be on point. That's why celebrity makeup artists...

    This Is the Only Makeup Secret You’ll Ever Need to Know to Cover Up a Giant Zit

    Big red pimple? We've got you covered. This step-by-step tutorial will turn your everyday concealer into a virtual Instagram filter.