As an airline reservation agent, I took a call from a man who wanted to book a flight for two but wasn’t happy with the price of $59 per ticket. "I want the $49 fare I saw advertised," he insisted, saying he would accept a flight at any time. I managed to find two seats on a 6 a.m. flight. "I’ll take it," he said, then worried his wife might not like the early hour. I warned there was a $25 fee per person if he changed the reservation. "Oh, that’s no problem," he said dismissively. "What’s fifty bucks?"